June 2012 see’s the release of the digital single ’INTO THE WILD’ by Co. Clare songstress, Lou McMahon.
Into The Wild, produced by Terry Wood’s – The Pogues, Woodsband & Sweeney’s Men fame was recorded in Slane Studios, Co. Meath. An additional track ‘Love is the Light’ will be packaged with it. The single tackles themes of escapism, hopefulness and ambition. A light and hooky refrain balances out it’s lyrical depth as friends say ‘It’s upbeat Lou, you must be in love?’.
Lou’s biggest platform yet came when The Irish Daily Mail Newspaper and The Apprentice reality television series joined forces to create a musical task for the show. Thousands of artists entered the competition and Lou was one of the lucky ones to win through and have her ‘song ‘A River’ featured on the ‘Fighting Chance’ CD – as Track No. 1 no less! The CD was distributed throughout Ireland with The Irish Daily Mail Newspaper.
In 2009 McMahon released an EP titled Delicate Dancer that received rave reviews. Lou worked on Delicate Dancer with her mentor Terry Woods from 2006 – 2008. The pair are currently working on Lou’s new material in the studio and also on her live set. McMahon toured nationally, both solo and with a band to promote Delicate Dancer.
A performance on TV3′s Ireland AM lead to McMahon filling the upstairs venue in Whelan’s, Dublin . Lou’s music has been receiving airplay from broadcasters on both National and Local radio stations; RTE Radio 1, The Dave Fanning Show on 2FM, Clare FM and more, she has played support to critically acclaimed artists – Mundy, Jack L, Mary Coughlan, Freddie White and more in venues all around Ireland.