Fan Engagement Through Social and Digital Channels

Bookings: events@nullimro.ie (FREE event – Booking essential)

Host: Chris Cooke MD and Business Editor at CMU

This CMU Insights session looks at the digital marketing channels available to artists and their business partners, including an overview of the key social media and D2F platforms, and the marketing role streaming services now play. Putting the spotlight on Facebook, Twitter, Instagram, Snapchat, SoundCloud, YouTube and others, it looks at how these different channels fit into an artist’s marketing strategy, and then at how analytics and sales tools can be used to build a direct-to-fan business.

Chris Cooke is MD and Business Editor of CMU, a service provider to the music industry. Best known for its media – the CMU Daily, CMU Podcast, CMU Digest and CMU Trends – the CMU business also provides training and consultancy to music companies, hosts the CMU Insights @ The Great Escape conference, and runs the CMU:DIY education programme for new talent.

CMU is part of Chris’s company 3CM UnLimited, through which he also publishes cultural recommendations service ThisWeek London, its sister magazine ThreeWeeks Edinburgh and the TW:TALKS podcast; and helps run award winning PR training charity the Taylor Bennett Foundation.

With degrees in English and Law, Chris regularly writes about, discusses and comments on media and media law, music and comedy, and the music and communication industries. He authored the report ‘Dissecting The Digital Dollar’ for the UK’s Music Managers Forum and occasionally performs spoken word show ‘Chris Cooke’s Free Speech’.