Making It In The Music Business

Rachel Masterson and Rohan Healy present a three hour seminar with a practical focus on how to generate revenue from music and effective strategies for social media marketing.

How to make it in the music business is a three hour practical workshop delivered by Rachel Masterson and Rohan Healy. With almost three decades combined experience in the music and media industries, Rachel and Rohan have devised this workshop based on their own knowledge, learnings and successes. The idea for the workshop came from the observation that many new musicians still struggle to have their music heard, and many established artist still struggle to earn a living through their music. It aims to give advice on the many ways in which to make money in music and how building relationships through technology and face-to-face marketing will help grow their profile, career and earnings.

Rohan Healy has spent his entire life in the music industry. From a young age he was touring with the likes of Cat Power & Billy Bragg alongside his father David Virgin, of SPK and Sekret Sekret fame. He performs with and manages successful duo ‘Dublin City Rounders’ and is the CEO of Beardfire Music Label & Recording Studio. Rohan has hundreds of recording and production credits to his name, is a music scout for international publishing & Sync Licensing Library Gnarles and presents Rhythm & Roots and The Irish Music Business Show on Dublin City FM.

Rachel Masterson owns award winning digital media company ‘Mast Media’ and is the Editor of well-known music blog ceolcaint.com. She hosts popular weekly music and talk show ‘A Cuppa With Rachel Masterson’ on 8radio.com and is the official music blogger of Electric Picnic.

The event will feature a special live performance from musical guest RUNAH – the art folk project by Tara Mollan. Break time refreshments will be provided by Irish company Revolution Bakery; Hand-crafted gourmet brioche doughnuts.

Topics covered will include:

–    Understanding royalties
–    Explaining the roles of IMRO, PPI, RAAP
–    Understanding songwriting, performing and recording rights
–    Earning royalties through gigging, radio, TV and sync
–    Performing live
–    How to get more gigs
–    Getting paid to play
–    Managing costs and overheads
–    Additional music related revenue
–    Teaching music
–    Sound engineering (live/studio)
–    Streaming, sales and merch
–    Getting your music heard online
–    Blogging and vlogging
–    Using Facebook to excite and engage
–    How to use Instagram effectively
–    Building relationships on Twitter
–    Using social media advertising
–    Approaching the media
–    Using the personal touch
–    Researching your target DJs, bloggers and journalists
–    Building a great press release and getting the tech right

Free (booking essential) email – beardfirepublishing@nullhotmail.com