Synchronisation is the pairing of music with another form of media. For example, when a piece of music is used in a Feature Film, the music is synchronised with the film footage. The terms ‘Synchronisation right’ and Synchronisation licence’ apply to the licensing of music in this way. Common examples of ‘Sync Licensing’ include music licensed for use in TV advertising, feature films and computer games.
Posted in: FAQs on Music Licensing