mmmm_cfp-websiteA Step by Step Approach to Branding Yourself as a Musician and promoting Your Music


Venue: Centre for Creative Practices, 15 Pembroke Street Lower, Dublin 2

Dates: Wednesday evenings from 2nd April to 11th June 2014 (inclusive)

Course Duration: 10 weeks | 7pm – 9:30pm

Open Places: Minimum 15 participants, limited spaces

Course Fee: EUR 250/225 (Special offer until 15th March at 6pm: EUR 225/200

This April, the Centre for Creative Practices in Dublin will host a ten-week music business workshop. All lessons, under the tutorship of Mathias Baumann of Artlane Music, will be prepared individually and tailored for the participants and their musical careers. The course will be interactive with assignments to help participants get the most out of the course.  

Topics covered will include:

  • First Steps & Preparations
  • Basic Music Business and Business Knowledge
  • Copyright Protection
  • Societies To Join
  • Royalties & Publishing
  • Accounting, Budgeting & Funding
  • Recording
  • Manufacturing
  • Video
  • Branding, Corporate Identity & Marketing
  • Social Media for Musicians
  • Connecting & Embedding Social Media and Homepage Content
  • Album Release Preparations
  • Album Launch
  • Gig & Concert Preparations and Promotion
  • Touring
  • and much more …

Participants will leave the course with profound knowledge in the practice and principles of:

  • expanding and exploiting your creativity
  • releasing an album
  • concert & gig management
  • music promotion & new media
  • royalties and mechanical licenses

All participants will be handed a detailed workbook with all the information you need to self-promote your own music including a systematic step by step approach with guidelines, resources and time schedules.

For further details of the course, booking information and terms & conditions see or

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