In light of the recent disruption to the music industry as a result of Covid-19, artists need to find new ways to maintain their connection with audiences around the world, and to help sustain a living, with touring not currently an option. Whilst by no means a new technology, live streaming has become significantly more popular as a result. Music Ally’s ‘Bringing Live Online’ module will cover a range of platforms, case studies and lessons for artists. Besides the big platforms like Facebook Live, YouTube and Twitch, we’ll be looking at newer and/or more-niche platforms like YouNow, and some of the creative ways that artists have been using them to connect and make money.
Date: Thursday 9th July
Time: 3:00pm – 4.30pm
Bookings: FREE Online Seminar | Booking Essential | Email: ei.ormi@stneve to reserve your place.
About Music Ally
Music Ally launched in 2002 with a mission to help the global music industry to thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape. Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart. They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.