IMRO | The Mechanics of Music Management | Seminar Series

‘Mechanics of Music Management’ seminar series in association with the Music Managers Forum (MMF) and delivered by Chris Cooke from CMU Insights will explore best practice and current trends in artist management.

Together these sessions will provide a comprehensive guide to artist revenue streams and business models, record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.

These seminars will be of interest to those starting out in artist management, artists who self-manage their careers and also for more experienced managers looking to gain a fresh insight into new trends and management strategies.


THE MECHANICS OF MUSIC MANAGEMENT | PART ONE

Date: Wednesday 25th September 2019
Time: 11am – 5.30pm
Location: IMRO, Copyright House, Pembroke Row, Dublin 2
Bookings: FREE Event | Booking Essential | Email:

DEALS, DATA AND THE ARTIST/MANAGER RELATIONSHIP

This full day course looks at how artists build a business around their music, and the manager’s role in making that happen. Along the way it covers music revenues, artist companies, business partners, management deals and fan data. Chris Cooke from CMU Insights leads the proceedings with a series of presentations – including insights from the MMF’s ground-breaking ‘Digital Dollar’ work. Plus hear from guests working in management, marketing and deal-making. 

Music Revenues
How do artists make money out of their music and what business partners do they work with to unlock each revenue stream? We put the spotlight on the intellectual property, live performance and fan relationship strands of the music business.

The Artist/Manager Relationship
What role does the manager play in each artist business and how does this impact on the artist/manager deal? We look at how the artist/manager relationship can vary, over time, and depending on who the artist is and the kind of business they are evolving.

Companies & Money
How does an artist go about structuring their business and managing their money? What questions need to be answered and what formalities need to be completed to ensure everything is agreed, legal and secure? Plus how does the manager facilitate this process?

Building A Fanbase
At the heart of every artist’s business is their fanbase. How can artists formally connect with and start to understand the core fanbase, and how does that process drive the business?

Fan Data
As the artist’s business grows, they will start to gather valuable data about their fanbase. Or at least, the platforms and partners they work with will! How can artists ensure that they have access to that data – and how can they legally utilise it to grow their business.


THE MECHANICS OF MUSIC MANAGEMENT | PART TWO

Date: Friday 25th October 2019
Time: 11am – 5.30pm
Location: IMRO, Copyright House, Pembroke Row, Dublin 2.
Bookings: FREE Event | Booking Essential | Email:

STREAMING, LABELS & THE DIRECT-TO-FAN RELATIONSHIP

This full day course looks at how artists make money out of their songwriting and recordings, and puts the spotlight on the streaming revolution. It also looks at how digital channels provide other opportunities for artists beyond the streams. Chris Cooke from CMU Insights leads the proceedings with a series of presentations – including insights from the MMF’s ground-breaking ‘Digital Dollar’ work. Plus hear from guests working in management, music rights and streaming.

How Music Rights Make Money
How can artists generate income through their songwriting and recordings? We provide a speedy guide to music rights, and explain what artists need to do to ensure they get paid whenever their music is copied, streamed, performed and played. Plus what should managers be doing to ensure their clients’ rights are properly logged and monetised?

The Digital Music Market
Streaming now accounts for nearly half of all recorded music revenues worldwide. We provide an overview of the digital music market today, and explain how artists and songwriters get paid when their music is streamed. Plus what are the key issues with the current streaming business model, and how can artists and managers get things changed?

The Role of The Label
Artists still need specialist business partners to help them get their music streaming. Labels do that of course. But so do distributors and label services companies. We look at the role labels play in building an artist’s business today, and at the different label and distribution deals that artists and their managers can now choose from.

Building A Direct-To-Fan Business
Beyond the streams, the biggest revolution in music caused by the rise of digital is the online direct-to-fan relationship. How can artists and their managers utilise all the fan data and D2F channels to truly capitalise on that fan connection?


About Chris Cooke
Chris Cooke is co-Founder and MD of CMU, a company that helps people navigate and understand the music business. It does this through media like the CMU Daily bulletin, Setlist podcast and CMU Trends library; consultancy units CMU Insights and CMU Pathways; and future talent programme CMU:DIY. He also programmes core conference strands at The Great Escape showcase festival and wrote the book ‘Dissecting The Digital Dollar’. CMU is part of Chris’s business 3CM UnLimited, through which he also publishes cultural media ThisWeek London and ThreeWeeks at the Edinburgh Festival; and teaches for PR training charity the Taylor Bennett Foundation.

https://completemusicupdate.com

About the Music Managers Forum (MMF)
The MMF is the world’s largest professional community of music managers. Since its inception in 1992, the MMF has worked hard to educate, inform and represent its members as well as offering a network through which managers can share experiences, opportunities and information.

Its core purpose is to:

  • Educate: To support managers’ continuous professional development within an evolving music industry.
  • Innovate: To create and highlight opportunities to develop and grow artist businesses.
  • Advocate: To provide a collective voice and leadership to affect change for a transparent and fairer music industry for artists and their fans.

https://themmf.net/

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