The Minister for Culture, Heritage and the Gaeltacht, Josepha Madigan, TD, has signed an order which appoints 18 June 2018 as the date on which the name of the Bord Scannán na hÉireann/Irish Film Board will be changed to Fís Éireann/Screen Ireland.
The name Screen Ireland recognises and encompasses the widening remit of the agency and gives a greater voice to Irish creative storytelling talent on screen. There is an international revolution happening within the audiovisual sector. The traditional distinction between feature films in cinemas and drama on television has developed into a more complex environment, driven by a host of new internet platforms. The way in which audiences see and hear stories on screen has evolved rapidly in recent years. The name change reflects the vision which the Government has for a vibrant film and screen content production sector in Ireland; bringing more Irish stories to more audiences across all platforms.
Minister Madigan said: “The name Screen Ireland/Fís Éireann will reflect the broader remit of the agency as the promoter of the Irish film, TV and animation sector. Thanks to the increased Government support for the Irish audio-visual industry, €200m over 10 years, which was announced as part of Project Ireland 2040, Screen Ireland will continue to support and nurture Irish talent by funding the development, production and distribution of the screen content industry.”