‘Break Me’ is Aimée’s second offering and the follow up to her debut Top 40 hit, ‘Don’t Bother’, a track that exudes conviction, self-value and principle. ‘Break Me’, also a Top 40 hit, is a song that acknowledges struggles, strength and survival and gives a glimpse into Aimée’s vulnerability and ultimate healing. To date, ‘Break Me’ has been streamed over 225,000 times.
Aimée will take to Stradbally Co. Laois this Saturday, 31st August to play her debut Electric Picnic in The Electric Arena @ 2:15pm.
Due to demand, Aimée has also just announced a venue upgrade for her debut headline show this coming November. The pop songstress was set to play to a sold-out Whelan’s in Dublin on November 24th but has now upgraded to The Grand Social, Dublin who will play host on the same date. Tickets available here!
The music video for ‘Break Me’ was directed and produced by Ovie Etseyates in D-Light Studios and on Tower Bay beach in Dublin. Ovie and Aimée have worked together on many projects and Ovie was at the helm of her last video for ‘Don’t Bother’, watch here! He also featured on, and together with Aimée co-wrote the track ‘Over Me’ that Mark McCabe released, last year. Watch here!
Of Break Me, Aimée says:
“’Break Me’ is a song I wrote about my experience dealing with anxiety. Anxiety is something I have been dealing with since I was 7 years old. For a very long time it controlled my life. For me I took back the control when I stopped trying to fight it, and stopped trying to change who I am.”
“Although I still deal with this every single day, and I probably will for the rest of my life, I regained my strength by accepting this is who I am and knowing I am strong enough to get through it. I know nothing is going to break me.”
“I choose to be open about my own experiences in the hope that somebody listening, who may be feeling the same, might take the step of talking about it, too.”
“We’re all a little damaged but it’s alright…
We all got some baggage, there’s no point trying to hide it”
While envisioning the concept for the music video, Aimée tells us:
“It was strange because I already had it completely envisioned in my head from the day I was writing it in the studio! I wanted it to be super stripped back & raw. All about the emotion, and just letting the song do the talking!”
“I wanted to show my progression of feeling really low and then showing me getting through it and gaining my strength back. For me music & dance is my therapy. So, combining the two of them in a video with a song so personal to me was an amazing feeling.”
Ovie tells us:
“’Break Me’ is a very important song to Aimée so naturally we decided to go in a direction that didn’t distract from the lyrics. We went with a stripped back, less is more type vibe.”