Dublin duo Apella have just unveiled the hilarious video for their brand new single ‘City Limits’.
Directed by Andrew Holohan and starring the IFTA award nominee Chris Newman and newcomer Esther Woods, the video for ‘City Limits’ tells the story of an average guy trying to find love in an Instagrammer’s world.
Sara is a desperate wannabe social media star while her boyfriend Adam is desperate for affection, all of which Sara gives to the real love of her life – her phone. No matter where they go or what they do the objective is to get those followers up! After all, if you didn’t post it, did it even happen? Adam, trapped in a relationship he knows is not good for him, puts up with her shenanigans until an accident puts Sara in a difficult situation. Save his life or take a selfie?
“This video was fun to make, Chris and Esther were brilliant at playing these ridiculous parts. You think anyone is actually in a relationship like this? I hope not!” – Dara Quilty, Apella.
After their debut tour across the UK with Keywest, Apella returned to Ireland to a SOLD OUT crowd at the infamous Ruby Sessions in Dublin last week where they announced and performed their highly anticipated 4th single ‘City Limits’ for the first time.
Apella burst onto the scene in late 2016 with their debut single ‘We Met At A Party’ to huge support from both national and regional radio stations. ‘We Met At A Party’ went on to be topped by their sophomore release ‘Graceful Dancer’ later that year.
The duo made a serious mark on the live front having packed out their headline show in Whelan’s Main Room, which included some A-list fans in attendance like Ed Sheeran, Saoirse Ronan and Irish football legend Damien Duff! They followed that up with a slew of festivals before decamping to the studio to complete their album.
2018 has already been an eventful one for the band. They have showcased that their sound appeals to such a wide audience having toured the UK with Keywest and opening for UK heavyweights Don Broco.
‘City Limits’ is streaming worldwide now!