Reckless Records proudly presents a brand new single from Montauk Hotel, ‘White Billboards’, streaming on all platforms from May 10.
White Billboards is a reflection on the power of advertising on in our society and how models and standards influence our choices, happiness and feeling of adequacy.
The song pictures an imaginary future where as an result of oversaturation, people have become indifferent to commercial models. Advertisers and brands have run out of slogans and have lost their impact on people and society.
There is a question left open, which whether a society with empty billboards would indeed set us free to be happy or whether it would leave us lost and unable to regain a personal identity.
Montauk Hotel take influence from the glimmer of early 80s indie-pop, Montauk Hotel fuse strong melodies, glistening guitars and punchy beats to create their own shimmering sound.
Montauk Hotel have made an impressive impact on the Dublin live music scene since 2016 with headline shows including Whelans, The Workman’s Club, The Sound House, The Bowery, Bello Bar and Roisin Dubh, as well as supporting international acts such as Goat Girl, PINS and Beauty Sleep. They have appeared at festivals such as Electric Picnic, Other Voices, Groove Festival, Sea Sessions, Vantastival and Sunflower Festival.
The band released their self-titled E.P. in March 2017 with a sold out show in Whelans. Their single ‘Sense of Place’ was released in August 2017 to critical acclaim. Their latest single ‘Stains’, released in 2018, playlisted on Spotify New Music Friday and received support from Nialler9, RTE, 2fm, The Thin Air, The Last Mixed Tape and BBC Radio.