Songwriters, Composers and the YouTube Community Benefit as IMRO/MCPSI Licence Agreed
IMRO/MCPSI and YouTube announced that they have signed a licence agreement that covers music included in videos streamed in Ireland via the online video platform. The licence covers the period until the end of 2012. As a result of the agreement the songwriters, composers and music publisher members that IMRO/MCPSI represents will be rewarded when their music is used.
“In the digital sphere where there have been few boundaries in the widespread distribution of music content in recent years the essential role that music creators provide in the value chain together with their underlying rights are important factors that have been very often overlooked and undervalued. IMRO/MCPSI is pleased to have signed this agreement with YouTube as it ensures that music creators rights are protected and that end users will continue to have access to the plethora of music content available on the YouTube service here in Ireland. We are happy to work in partnership with YouTube to ensure that the music creators that we represent continue to benefit from this successful online service”. Victor Finn, Chief Executive IMRO.
Donagh O’Malley, YouTube said: “We’ve been working hard to forge relationships that allow YouTube users to enjoy their favourite songs and discover new music on the site. We are extremely pleased to have reached an agreement with IMRO/MCPSI to help their members earn revenue and to enable new musical talents to emerge”.
25th March 2010
IMRO is a national organisation that administers the performing right in copyright music in Ireland on behalf of its members – who are songwriters, composers and music publishers – and on behalf of the songwriters, composers and music publishers of the international overseas societies that are affiliated to it. IMRO does not represent the interests of record labels. Their intestests in Ireland are administered by The Irish Recorded Music Association (IRMA) and and Phonographic Performance Ireland (PPI). IMRO’s function is to collect and distribute royalties arising from the public performance of copyright works. IMRO is a not-for-profit organisation.
Mechanical Copyright Protection Society Ireland Limited (MCPSI) is an organisation which represents thousands of composers and publishers of music. By way of agency agreement with MCPS and through their reciprocal agreements with other organisations around the world, MCPSI also represents the interests of many thousands of other music copyright owners in other countries. MCPSI licenses companies and individuals who record musical works and collects and distributes the royalties payable under those licences.
This service is available to anybody who wants to use recorded music including record companies, independent production companies, mobile and online companies and many others. MCPSI also licenses the importation of recordings from outside of the EU.
On YouTube, aspiring musicians shoot to recognition and record deals via home videos broadcast globally; politicians connect with voters, people learn how to cook, educators share e-learning videos and content partners of all kinds reach an even greater audience in support of their promotional and commercial objectives.
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.