IMRO | The Mechanics of Music Management Seminar Series | Part Two
October 25 @ 11:00 am - 5:30 pmFree
‘Mechanics of Music Management’ seminar series in association with the Music Managers Forum (MMF) and delivered by Chris Cooke from CMU Insights, who will be joined by Seán Donegan (Commercial Director Media Licensing, IMRO), will explore best practice and current trends in artist management.
Together these sessions will provide a comprehensive guide to artist revenue streams and business models, record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.
These seminars will be of interest to those starting out in artist management, artists who self-manage their careers and also for more experienced managers looking to gain a fresh insight into new trends and management strategies.
THE MECHANICS OF MUSIC MANAGEMENT | PART TWO
STREAMING, LABELS & THE DIRECT-TO-FAN RELATIONSHIP
This full day course looks at how artists make money out of their songwriting and recordings, and puts the spotlight on the streaming revolution. It also looks at how digital channels provide other opportunities for artists beyond the streams. Chris Cooke from CMU Insights leads the proceedings with a series of presentations – including insights from the MMF’s ground-breaking ‘Digital Dollar’ work. Plus hear from guests working in management, music rights and streaming.
How Music Rights Make Money
How can artists generate income through their songwriting and recordings? We provide a speedy guide to music rights, and explain what artists need to do to ensure they get paid whenever their music is copied, streamed, performed and played. Plus what should managers be doing to ensure their clients’ rights are properly logged and monetised?
The Digital Music Market
Streaming now accounts for nearly half of all recorded music revenues worldwide. We provide an overview of the digital music market today, and explain how artists and songwriters get paid when their music is streamed. Plus what are the key issues with the current streaming business model, and how can artists and managers get things changed?
The Role of The Label
Artists still need specialist business partners to help them get their music streaming. Labels do that of course. But so do distributors and label services companies. We look at the role labels play in building an artist’s business today, and at the different label and distribution deals that artists and their managers can now choose from.
Building A Direct-To-Fan Business
Beyond the streams, the biggest revolution in music caused by the rise of digital is the online direct-to-fan relationship. How can artists and their managers utilise all the fan data and D2F channels to truly capitalise on that fan connection?
About Chris Cooke
Chris Cooke is co-Founder and MD of CMU, a company that helps people navigate and understand the music business. It does this through media like the CMU Daily bulletin, Setlist podcast and CMU Trends library; consultancy units CMU Insights and CMU Pathways; and future talent programme CMU:DIY. He also programmes core conference strands at The Great Escape showcase festival and wrote the book ‘Dissecting The Digital Dollar’. CMU is part of Chris’s business 3CM UnLimited, through which he also publishes cultural media ThisWeek London and ThreeWeeks at the Edinburgh Festival; and teaches for PR training charity the Taylor Bennett Foundation.
About Seán Donegan
Seán is a Chartered Global Management Accountant specialising in music rights licensing, with extensive experience working for and with collective management organisations, record labels and music publishers. In his current role as Commercial Director, Media Licensing at IMRO, Seán negotiates music licences with broadcasters, streaming and video on demand services operating in Ireland, in addition to overseeing IMRO’s International function, which ensures IMRO members are rewarded when their music is used in overseas markets. Seán also manages IMRO’s operation of the MCPS mechanical rights business in Ireland, acting as company secretary for MCPS Ireland.
About the Music Managers Forum (MMF)
The MMF is the world’s largest professional community of music managers. Since its inception in 1992, the MMF has worked hard to educate, inform and represent its members as well as offering a network through which managers can share experiences, opportunities and information.
Its core purpose is to:
- Educate: To support managers’ continuous professional development within an evolving music industry.
- Innovate: To create and highlight opportunities to develop and grow artist businesses.
- Advocate: To provide a collective voice and leadership to affect change for a transparent and fairer music industry for artists and their fans.