Music played in retail settings provides a more relaxed and welcoming environment. It also creates the perception of time moving faster thereby encouraging customers to spend more time browsing and shopping.
Taking out a Dual Music Licence from IMRO for the use of music in your retail setting ensures that you can legally use our vast repertoire of music to create a more welcoming environment for your customers.
50% of 16-24 year olds stay longer when music they appreciate is played in-store
(Source: Heartbeats International Survey)
A Dual Music Licence is required for performances of copyright music within the repertoire controled by IMRO and PPI when played in your retail shop, showroom or wholesale warehouse for background purposes.