Today, Aimée shares the candid video for her latest release ’Bulletproof’, a track written by Aimée in response to her experience with cyber bullying. This home shot video is an eye opening insight into the impact that online abuse has on those that receive it.
Working with Ollie Green (Gavin James, Freya Ridings, Becky Hill, Tiesto) and long-time collaborator Richey McCourt, Aimée worked hard to ensure every single lyric was reflective of her experience.
“I wrote the song after a rough few weeks of feeling really low. I was getting a lot of hurtful online messages and comments – people were attacking my character and shaming me for my weight and my appearance. I was getting tired of having to pretend like it didn’t bother me, because it did! So I sat down in my studio on a Sunday morning in my PJs and just poured my heart out onto a page. That’s how ‘Bulletproof’ came to life.”
The video, minimal and intimate, compliments the production of the track in its efforts to allow the lyrics be heard and understood. Shot and edited at home by Aimée and her boyfriend Ryan (Glass Half Full Productions), the video seeks to remind viewers that Aimée is a normal person with normal, human feelings and is not impervious to insult or hurtful comments by virtue of being a performer.
“I wanted to give people a look into my life when I’m having a rough day. I wanted to show myself as something other than the “performer”. To show that I’m a normal person with feelings, in hopes that that would resonate with people and encourage them to think before they type.”
A snippet of ‘Bulletproof’, was initially posted online to Aimée’s Instagram in direct response to a bout of online bullying. After the overwhelming response to the clip, the track was later released as a fan track for followers who may be experiencing similar traumas as a result of cyber bullying.
“My only goal with the release of this song was to try and explain the viewpoint of someone on the receiving end of online abuse or hate. It’s not about numbers – it’s just about the song. I’m really delighted to have put a visual to this song that might further help those who need it most. I’m overwhelmed by the supportive messages I’ve received since the track was released and hope that those people enjoy what we’ve done with the video.”
Despite Aimée’s goals, the track has seen incredible success: debuting Top 3 in iTunes where it battled for the top spot with Billie Eilish, scoring the highest new entry in the Official Irish Homegrown Chart as well as reaching Aimée’s best chart position to date at #13. It marks the end to a prosperous year for the singer/songwriter, having released her debut EP ‘Confession’ in March which jumped to the #1 spot in the iTunes Pop Album Chart while also reaching #1 in the overall iTunes Album Chart. 2020 also saw Aimée’s involvement in Irish Women In Harmony, a movement of Irish female musicians who together released an unbelievably successful cover of ‘Dreams’ by the Cranberries in aid of Safe Ireland. The track has raised over €300,000 for Safe Ireland, accumulated over3.3 million streams on Spotify and the video has over 3.5 million views combined. The release hit #1 on the Official Homegrown Chart in its first week – making them the first female act ever to do so. IWIH are now also the first female act to break into The Official Top 20 in over 10 years. Their original track ‘Together At Christmas’ released just last week, in support of the ISPCC, is surely set for paralleled success, having already hit the #1 spot on iTunes in its first week of release.
Aimée’s February 2021 Irish Tour dates below:
February 12th Whelan’s, Dublin* Tickets HERE
Tickets on sale now.
*tickets purchased for postponed 27th March 2020 date remain valid for February 12th Whelan’s, Dublin*