The music video for ‘Haunted’, which is set for release on 8th October, is inspired by a short documentary about actor Jim Carrey called ‘I Needed Colour’. It visualises the idea that creativity can be found in anything you do. Whether you’re washing dishes or painting walls, you can get lost in yourself no matter what you do, which, in turn, helps you to re-discover who you are.
The video was directed by Jafaris’ long-term collaborator Nathan Barlow (Dermot Kennedy, Soulé, Robert Grace) and fashion videographer Keith Driscoll, with the former explaining the thought process behind the clip. “The video itself is completely interpretive. he concept really stemmed from us having to shoot in lockdown, with minimal pre-production, time, and budget.
“Everything that happens with the projector and the white room is all just in Jafaris’ head, seemingly. He’s in his day job, just painting walls, yet he can still find some sort of creative outlet through that. Something is on his mind, and, while he’s at work, he lashes out a bit but it’s ambiguous as to whether that’s actually happening or not.”