James Vincent McMorrow Releases Video for New Single ‘Gone’

James Vincent McMorrow has today dropped an incredible video for new single ‘Gone’, which is available now on Columbia Records. The track was premiered as Annie Mac’s Hottest Record in the World on BBC Radio 1 and has since been made Nick Grimshaw’s Tune of the Week, with James also producing a stunning live performance of ‘Gone’ for ‘The Late Show With Stephen Colbert’. All this follows recent single ‘I Should Go’ with Kenny Beats (Idles, slowthai, Omar Apollo), whilst James has confirmed details of an extensive world tour in support of his much-anticipated new album next year – including a London date at Brixton Academy.

The arresting video for ‘Gone’ was filmed in one take by Gar O’Rourke, and conceived alongside James (who asked that the events on the day remain a surprise, even to him). It’s a playful twist on the turbulent alternative-pop at the heart of ‘Gone’: produced by James alongside Paul Epworth and Moon Willis, what sounds like chaos is actually a song about clarity (“I give less fucks than I used to / still give a lot of fucks“). 

A breakthrough moment in an unpredictable career, ‘Gone’ explores themes that are inherent to James Vincent McMorrow’s upcoming album – and where he finds himself in life. The record was introduced earlier this year by ‘Headlights’, a track written not so much about everything making sense, but making peace with the fact that nothing does. The track’s soulful follow up, ‘I Should Go’ – recorded with fellow genre-collider Kenny Beats – was a reminder of James’ rare ability to move as easily between the worlds of hip-hop and R&B as he can the singer-songwriter roots of debut album ‘Early In The Morning’ (which turned 10 this year). ‘Gone’ may just be the biggest and boldest track McMorrow has released to date, but it’s also entirely in line with an artist who has always written with startling honesty, and followed his inspiration simply wherever it takes him. “I have more responsibilities, people and expectations around me than ever, and the world is constantly telling me to change and grow as a person,” he says. “But I don’t feel any more responsible or capable than I did when I was 18 years old. This album is about embracing the idea that it’s okay to not have things figured out.”

It has, nonetheless, been quite the journey of figuring things out thus far: James Vincent McMorrow is already a platinum-selling act, who has independently clocked up over 750 million streams, reached #1 in his home of Ireland, and seen his music travel everywhere from Drake’s ‘Views’ to ‘Game Of Thrones’. With news of his new album expected early 2021, ‘Gone’ continues a thrilling new chapter from a fearless artist…now giving less fucks than he used to. 

UK/EU Tour Dates
16th March – Leisureland, Galway (Ireland)
18th March – Milk Market, Limerick (Ireland)
19th March – The Telegraph Building, Belfast (Ireland)
20th March – Barrowland Ballroom, Glasgow (UK)
22nd March – O2 Ritz, Manchester (UK)
23rd March – O2 Academy Brixton, London (UK)
25th March – Stollwerck, Cologne (Germany)
26th March – Le Trianon, Paris (France)
27th March – Het Depot vzw, Leuven (Belgium)
29th March – Batschkapp, Frankfurt (Germany)
31st March – Grünspan, Hamburg (Germany) 
1st April – Metropol, Hamburg (Germany) 
2nd April – Vega, Copenhagen (Denmark)
5th April – Den Atelier, Luxembourg City (Luxembourg)
6th April – Paradiso, Amsterdam (Netherlands)
8th April – O2 Academy Bristol, Bristol (UK)
9th April – The O2 Institute, Birmingham (UK)
17th April – Olympia Theatre, Dublin (Ireland)
18th April – Olympia Theatre, Dublin (Ireland)

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