Three introduces the second collaboration of the ‘Made By Music’ initiative withthree of Irelands top female musicians, who have just dropped a brand-new and unique collaboration. ‘Butterflies’, performed by pop star Soulé, electro-producer Elaine Mai and singer-songwriter Sorcha Richardson is available to stream now across all major platforms, accompanied by a world class music video.
‘Butterflies’ combines each artists unique sounds and talents and looks set to become one of the smash hits of the summer. Written and recorded by all three artists in Diffusion Lab in Dublin, the song showcases some of the best up & coming female musical talent bursting through the Irish music industry.
The official video for ‘Butterflies’, out now on YouTube, was directed by London based director Ali Kurr further exploring human connections to the soulful pop beat of the track, set to the backdrop of a surreal world devoid of touch.
Three’s ‘Made By Music’ initiative offers a unique opportunity to artists within Ireland’s thriving music scene to reach wider audiences by coming together to create unique collaborative songs as well as developing and funding a full media campaign to support both the track and video.
Speaking on creating the collaboration, Soulé, Elaine Mai & Sorcha Richardson commented, “It was so exciting to have the opportunity to collaborate on a project like this. We made ‘Butterflies’ in a studio in the heart of Dublin city, after a couple of days writing together and sharing ideas. It’s a song about falling in love and feels like the perfect meeting place between each of our different styles and tastes as artists and writers. We’re really proud of the song and so excited to see it released into the world.”
Aislinn O’Connor, Head of Brand and Marketing Communications, Three Ireland said, “We are so excited to release the second track in our ‘Made By Music’ initiative. “Butterflies” not only showcases the incredible connection musicians can make when brought together but also celebrates the amazing female artists within our music industry. ‘Made By Music’ has always strived to showcase the strength and diversity the Irish music scene has to offer and we look forward to seeing the release of the next phase in this year’s initiative.”
The first collaboration in the series brought together renowned Irish artist David Kitt, singer-songwriter Kean Kavanagh and future-afro soul vocalist Fehdah to release the anthemic ‘Follow the Sound’. Since its release, the song has gone on to reach 50k Spotify streams and thousands of views on YouTube.
As dedicated sponsor of Ireland’s premier live music venue, 3Arena and Ireland’s biggest music festivals Electric Picnic and Longitude, Three is dedicated to connecting customers to the best live music events by providing exclusive presale access to tickets to the biggest concerts and money can’t buy experiences.
‘Butterflies’ is available now across all streaming platforms. Watch the official video here and join the conversation on social using #MadeByMusic.